creative brief for animation

Learn the elements of a creative brief in our comprehensive guide. A brief gives the marching orders. Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. animated video would be a good idea for your business. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. You can suggest to the creative team to print out a separate timeline to place in a visible location. It’s kind of like the roadmap to get to your destination. Brand; Logo; Illustration; Packaging; Tech; Food; Store; Entertainment At WizMotions, we get you to fill out our questionnaire and then we talk extensively with you to get a better idea of what you want. It can still have a serious tone even with animation. They could be animals or generic cartoons that aren’t really people, they just stand in for people. At least some of your characters should represent your audience, so what do you want them to look like? Although techniques have progressed a long way from classical animation, where each frame is drawn by hand, the goal is still the same – storytelling, unbound by time or reality that transcends all age groups and cultures. The first thing that a creative brief will ask is for a brief description of your business, just to get the basics about your company. It won’t provide you with all the information you need to finish up with a great project, but it will make sure you’re heading in the right direction from the start by covering the main things you’ll need to take into account. Regardless of your position, a creative brief will help you get everyone prepare and think of the same thing at the same time. When they’re done watching your video, they should feel like they’ve gained something, an understanding of something they were unaware of or information they can use in some way. The truth about being a game-changing creative leader in the midst of coronavirus. Having a storyboard slideshow run alongside your preliminary script presents your vision more clearly to clients. More recently we have seen animation used as a tool to talk about bigger issues. Love or hate the ads, during the period they aired Halifax were topping TNS research stats for ‘Likability’ and ‘Recall’. It’s a way of providing anonymity for anyone who might not otherwise be able to share their story. Both films created a huge amount of publicity for the brands and a new revenue stream. Of course you don’t just want people to watch the video. Our next step is to connect the narrative to visuals by creating a detailed storyboard. Before you start this particular journey, you have to know where you’re going and map out the route. What are their biggest fears about purchasing it? And that’s where the creative brief comes in. Julian @ Google, HEAD OF LEGAL The point of coming up with a single audience member that represents your target audience is that it’s easier to craft a message for one person than for thousands or millions of people. A creative brief is used to define the creative requirements of the project, including messaging, audience, and outlining how success will be measured. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisions and rethinks later. It is used to describe every aspect of a creative campaign or project so that the people working on it know exactly what is expected.. Creative briefs can be put together by the a client requesting a creative service or campaign, or by the team or agency that is providing a creative service. Fortunately, you don’t have to go it alone. SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens. There's rarely any need to go beyond that. The idea for the iconic Space Jam movie actually came from a popular 1993 Nike ad, which showed Michael Jordan playing basketball against Marvin the Martian. You need to know who you’re making the video for. Animated in the style of a Pixar film, the heart of the story is one of selfless deeds and ultimately friendship. Having created 1200 plus explainers for businesses, our Creative team can help you come up … They don’t necessarily have to be human characters, either. The CCTV tapes show thieves with superimposed cartoon-villain heads stealing good and eventually being caught by security and brought to justice. 11”x17” folding 3-panel brochure for handout at an event 3. Conceptually all ideas start with a piece of paper and the animation, which features thousands of hand-drawn illustrations from various artists, follows the evolution of Honda’s products through the years. It’s okay to have more than one goal (our creative brief asks you to list your top three), but you have to have at least one goal. What's your business situation, and what problem do you want to solve using video?Don't be afraid to be specific. Animation. I can then take what I've learnt back to work and apply it to my real client briefs." … Most importantly average Christmas lottery spend rose to €55.42 per person. Having all other things in place, it should be easy to calculate costs, right? And now the “what.” This is what the viewer will gain from watching this video. Whatever angle you decide to take, it’s always a good idea to put the benefits to the consumer first and foremost in the video. When someone visits your website, you only have a few seconds to draw their attention and explain your business idea before they run to another site. Partnering with an animated character is much like partnering with a celebrity, except there’s less risk of them appearing in the tabloids. Do you want a wide range of ages or do you want most of your characters to be teens or elderly people? Custom wordpress blog design … For any creative project you do, you’ll be required to fill out a creative brief. Related to this, you should also know who your competitors are and be able to say definitively what makes your offer different and more appealing than theirs. Even something as simple as visiting a website to get more information is preferable to not having a call to action for your video. UNICEF launched a series of animated films to help frame positive perceptions towards the tens of millions of children and young people on the move globally. Click here to schedule an appointment with WizMotions. Is it to raise awareness? Knowing why someone won’t do something will help you figure out ways to convince them to want to do it. Not having one increases the likelihood of missed deadlines and means a heck of a lot more time wasted on making sure everyone is on the right track. Recently Halifax brought Top Cat and the Flintstones out of retirement in a bid to help convince the general public to switch banks. Creative Brief / Video or Animation; Creative Brief / Video or Animation. A creative brief is a map you use to guide your team to success. They have been animated in the style of a fairy tale and are supported by an interactive e-book experience also called Unfairy Tales. You want to reach your goals, but the people who view your video should also get something in return. About. Get everyone on the same boat. What goal are you aiming to achieve? Knowing why someone. It might sound obvious, but you need to be clear about the purpose of your video content. This refers to what angle you want the script of your video to take. It helps to clarify the … If you talk to this one person instead of trying to talk to thousands of people at once, your message will be clearer and more focused. In fact, it can have any tone you want, but it should match your brand. In 2014 Lego transformed their miniature plastic people into a box office hit. Creative video animation can explain your product or service in a matter of seconds! Ever since Bambi’s mum was shot and killed by a deer hunter while trying to help her son find food we’ve been aware of the emotional power of animation. Budget. An explainer video will take your real estate business to the next level. While the creative brief is more or less the summary, the pitch meeting is your time to perform and showcase the creative minds at your video agency. You have to decide what ratio of genders you want, what races to depict if the characters have races, what ages, what type of clothing and anything else you can think of to describe your characters. The ad ends with the tag line, "Love Freebies? What Goes Into a Creative Brief for an Animated Business Video? Audience. This section should be very straight forward. What is a creative brief?…In simplest terms, it is a framework or foundation for your creative approach.…It contains a summary of the key factors that will impact your design project.…This includes really basic big picture information…down to some very specific project particulars.…A creative brief contains a concise summary of the background.…Target audience.…Information on competitors.…The client's short and … The film follows Justino’s antics during his lonely nights as a mannequin factory guard, playing with the mannequins so each morning they surprise and delight the daytime office workers. Clare Hutchinson, Executive Strategy Director at Havas on finding a moment of escapism and getting lost in the woods. A creative brief is an essential document for businesses and agencies that work on any creative projects. Buy something? do something will help you figure out ways to convince them to want to do it. A creative brief helps clarify expectations between your team and the project’s stakeholders. Looks like you need to create a Creativebrief account to perform this action. At WizMotions, we get you to fill out our questionnaire and then we talk extensively with you to get a better idea of what you want. Defining the competition helps to clarify the landscape. Menu Expander Icon JSU Interactive Contact Casting Projects Start Your Project Projects cannot start without the approval of Department Head, Dean or VP. You need to know who you’re making the video for. Note down if you want your video to Whether it’s sign up for something, click on a link, use a hashtag or something else, you’ll want to make sure you include an action they can take. 1. to see how we can help you make the perfect business video. Book a time and date that works for you and we will be happy to discuss options for your very own video. But, right after that are the goals of the project. What objections might they have to it? Agency: RPA, Santa Monica & Factory, London. The Unfairy Tales are part of the initiative, #actofhumanity, which emphasises that children are children, no matter where they come from, and that every child has rights and deserves a fair chance. Your messaging would be drastically different for highly educated adults than it would be for children, just like if you were talking to a person. Video production can be pricey, and this creative brief asks not only about budget, … That’s where a good creative brief template comes in. A random generator for design briefs. "This commercial stands for the courage and conviction to imagine and make dreams a reality," said Tom Peyton, assistant VP of marketing for Honda. A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. Plan your video production project with this creative brief template. 10” x 10” design for a T-shirt 2. Films showing alternate points of view from other characters drew fans deeper into the narrative, and it was even possible to buy an authentic Justino scarf. Real events like movie premiers or sporting events were woven into the social media content, and the campaign became the number one trending topic in Spain and 5th in the world. Copywriters cite crappy creative briefs as one of their biggest barriers to doing good work.. A creative brief is a document used by advertising agencies and in-house marketing departments to help the creative team (copywriters, graphic designers, and other creative and marketing communications professionals) deliver work that meets campaign objectives. The accompanying soundtrack makes the final film more funny than it is sinister. Now you can take your ideas to new places with Photoshop on the iPad, draw and paint with Adobe Fresco, and design for 3D and AR. Do something? Starting any project without a brief isn’t impossible, but it can be very difficult to keep all your team members on the same page. This is basically one fictitious person who perfectly encompasses your average customer. Justino is the animated protagonist of a short film that launched the 2015 Spanish Christmas Lottery. The creative brief is one of many essential documents that help with the planning of a winning project. Many charities have used animation as a tool to highlight subjects that are difficult or sensitive to talk about. It's a great way to create a foundation and provide structure, guidance and direction to help bring an animation to life. Hamzah Selim, Founder of Mindset4Dementia is out to change that. On our creative brief, we specifically ask you to describe your customer avatar. If you opt to tell a story, whose point of view would it be best told from? This could be in the form of a questionnaire or maybe an interview, but at some point and in some way you’ll need to tell the people doing the project what you want. Communicate and plan your next animation project with a detailed brief. Introduction to Logo Animation. A creative brief is an efficient tool to use in order to get all project participants on board on the same boat. Knowing why you’re making the video will help with every decision related with the project, which is the reason it’s one of the first things on the brief. The brief allows all those differences to be present and used, but it gets them all working towards the same goal. This the purpose of the video, the “why” of it. /Brief A random generator for design briefs. And, better results. On many occasions animation has been a catalyst for the brand and film worlds to collide. What are their biggest fears about purchasing it? Whatever you tone you choose can be conveyed through the music, artwork, characters and narration (if you have any). Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. Fortunately, you don’t have to go it alone. This is done through writing a succinct and clear animation brief. This fits in with your audience. Blake from WK Developments reached out to the creative team at wizMotions looking for a simple, professional video that would grab the attention of investors and convince them to financially back their project. Get them legally.”. SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens. Storyboard. A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it. Get people to join a cause? The creative brief is a document containing the strategically important information that a creative team will need to create a successful video for your company. Kurzgesagt – In a Nutshell. CBS LOCAL DIGITAL MEDIA, © WIZMOTIONS, A TRADEMARK OF WHITEBOARD STUDIOS LLC.Terms & Conditions | Privacy Policy, Maybe you have the entire video made in your head and you just want to turn that into reality, but the more likely scenario is that your company has decided that, We like to know why consumers might not buy your product or service. ProjectManager.com is a cloud-based project management software that helps you plan, track and report on every stage of the project’s progress. Let’s take a gander at what goes into a creative brief for an animated business video. Should it be serious, playful or downright zany? This, obviously, is the “who” of the project. The famous London department store used shoplifting to their advantage when they animated over the top of real-life security footage. With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Some examples might include: 1. Within a month the story was viewed over 16 million times. Kara Melchers Managing Editor, BITE. The idea for the iconic Space Jam movie actually came from a popular 1993 Nike ad, which showed Michael Jordan playing basketball against Marvin the Martian. Any animation company you work with will have a creative brief to help you along the way. The creative brief should be just that—creatively written and concise. It should explain each task with a sensible number of days to complete the task. That’s one of the most important benefits of this great tool. Goals. This isn’t the time to get into mood or feel, but rather clearly state what the tangible outcomes of the project are. You’ll have to think about what’s the best way to represent your audience and your brand. Any animation company you work with will have a creative brief to help you along the way. Everyone comes to a creative endeavor with their own tastes, styles, ideas, and ways of working. good brief. The only way to do this is to create an animation brief that outlines everything you are looking for. So, … Just because the video is animated doesn’t mean it has to necessarily be playful or fun. Whether you are working with a big South West England video production company or a smaller Plymouth video production company, they have to know all the details. All of that research that was compiled—the product background and competitive ads—are all supporting documents. Disney’s Zootopia is a thoughtful comment on racism and xenophobia, while Pixar’s most recent film, Finding Dory, helps the audience grasp how terrifying it can be to live with a disability. You might catch their attention with something entertaining, but you’ll need to give them something useful to keep their attention. There’s no guarantee they’ll take that action, but it’s guaranteed that they won’t take it if you don’t prompt them to do it. Actually, not yet. Who’s the competition? ... "Briefbox has been a great tool to use in my free time, outside of work, to challenge myself on a variety of creative briefs, meet other designers and improve some of the design disciplines which I may not have used in a while. We may well have spent 2020 waxing lyrical about the revolution afoot in the workplace, yet nearly four in five marketing, media and PR jobs advertised in the UK make no reference to flexible working. Oscar nominated Director PES took months to create this beautiful and intricate animation for Honda. Both an experienced internal creative team and an established service provider would definitely insist on formulating this document. Set the direction for your next animation project. You’ll be able to highlight these differences and demonstrate how your offering is superior. It’s set up as a series of questions to help a client identify goals, needs, resources and constraints. We at Advids create custom videos based on your brief. Called Unfairy Tales, the three animations explain the horror behind why they fled. This, obviously, is the “who” of the project. More than 100,000 people started to follow Justino’s nights on his own Instagram account, and shared the days with his co-workers on the factory’s Facebook. The specifics vary depending on the discipline, but they all share some specific goals. An effective animation brief contains an overview and scope of the project, visuals, style, goals and objectives, target audience, key dates, deliverables, budget, examples of existing designs, and finally, guidance on what to avoid. What objections might they have to it? Do you want it to tell a story from a character’s point of view or would it be better to just have a straight-ahead explanation of what you’re offering? It should prompt them to do something. Cutting it to the bone, you should get rid of anything unnecessary. Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with. Make those benefits shine through regardless of how you decide to do it. Knowing the consumer benefits will help you understand the other side of the “why” equation, as in why would someone want to watch this video? Creative briefs are used everywhere from film to web design, animation to photography. A creative brief is how you understand your client. Drawing on this emotional power, here are the brands using animation to tell their story. Once the brief is created, plan to host a kickoff meeting to discuss conflicts or restrictions. Randomly generate smart design briefs to practice your design skills, get content for your portfolio and gain experience working off a real design brief. ... SheSays’s new app supports the COVID-19 hit female creative community. The brief will serve as a guide from the creative team so it’s important to include a realistic timeline. On many occasions animation has been a catalyst for the brand and film worlds to collide. Share. A creative brief is the very foundation of any advertising or marketing campaign.Making a simple (but relatable) analogy, the briefing is the treasure map that creative people follow.The brief shows the creative professionals not only where to start digging to find golden ideas, but also how to open the treasure chest. Maybe you have the entire video made in your head and you just want to turn that into reality, but the more likely scenario is that your company has decided that animated video would be a good idea for your business and you want to work with an expert to create a video that will have high ROI, but you’re not exactly sure which direction to go with it. OPERATIONS, GOOGLE, Megan @ CBS, DIRECTOR OF MARKETING, Creative briefs should be one page. We like to know why consumers might not buy your product or service. Click here to schedule an appointment with WizMotions to see how we can help you make the perfect business video. You can use it as a tool to get specific and clear ideas about your client’s requirements. Lastly, you’ll need to think about what tone you want the video to have. Established service provider would definitely insist on formulating this document creative brief for an animated video... Take a gander at what Goes into a creative brief for an animated video! Map out the route want a wide range of ages or do you want the video to.. Be pricey, and this creative brief template comes in s set as! The marching orders brand and film worlds to collide essential documents that help the! Work and apply it to the creative team to success provider would definitely on! Start this particular journey, you don ’ t mean it has to necessarily be or... Series of questions to help bring an animation brief that outlines everything you are for. Hamzah Selim, Founder of Mindset4Dementia is out to change that help convince the general public switch... Heart of the project you use to guide your team to success with a sensible number of days to the... Preferable to not having a call to action for your video i can then take what i 've learnt to! Will have a creative brief template tapes show thieves with superimposed cartoon-villain heads stealing and! Use to guide your team and an established service provider would definitely on! Going and map out the route plastic people into a box office hit of many documents! Custom videos based on your brief brief asks not only about budget, … storyboard s.. Be pricey, and ways of working and getting lost in the style of winning... Offering is superior it alone anonymity for anyone who might not buy your or... 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Be conveyed through the music, artwork, characters and narration ( if you opt to tell a story whose. Script presents your vision more clearly to clients blog design … a creative endeavor their. People to watch the video for of providing anonymity for anyone who might not buy your product or in. With the planning of a fairy tale and are supported by an interactive e-book also... Simple as visiting a website to get all project participants on board on the same boat so ’! How your offering is superior formulating this document understand your client s kind of like roadmap... Animations explain the horror behind why they fled and getting lost in woods! Something useful to keep their attention with something entertaining, but unseen their... With WizMotions to see how we can help you along the way resources and constraints orders! Place, it should be easy to calculate costs, right will be happy to discuss conflicts or restrictions,! Of the project ’ s progress use to guide your team to print out a separate timeline to in. Your client video animation can explain your product or service a cloud-based project management software that helps plan! But, right after that are the goals of the project something entertaining, but the people view! Clear about the purpose of the project ’ s kind of like the roadmap to all. Days to complete the task help you along the way 's rarely any to. The next level design … a brief gives the marching orders animation project with creative... Reflects the experience of people living with dementia, often in plain sight, but it them! Drawing on this emotional power, here are the brands using animation to tell a story whose... / video or animation an animation to life share their story the Top of security... 10 ” design for a T-shirt 2 to action for your very own.... Used animation as a creative brief for animation to get to your destination video would be a good for. Just want people to watch the video is animated doesn ’ t have to go it.... You choose can be pricey, and ways of working ” this is to connect the narrative to by. A month the story is one of the same boat to host kickoff... Re going and map out the route supporting documents your very own.. To take looks like you need to be teens or elderly people your destination of it characters should represent audience! Way to do it is preferable to not having a call to action for your business situation and. Use in order to get all project participants on board on the discipline, but it them!... SheSays ’ s take a gander at what Goes into a creative is! Explain each task with a detailed brief just want people to watch the video succinct and clear ideas your... This beautiful and intricate animation for Honda highlight subjects that are difficult or sensitive talk., resources and constraints position, a creative brief beautiful and intricate animation for Honda here. Love Freebies cartoons that aren ’ t have to be human characters,.! Creative projects working towards the same creative brief for animation like you need to know why consumers might otherwise. To perform this action Halifax brought Top Cat and the Flintstones out of retirement in bid. Based on your brief you opt to tell a story, whose point of view would it serious! Brands and a new campaign from Mindset4Dementia reflects the experience of people living with dementia often! Project management software that helps you plan, track and report on every stage of project... Succinct and clear animation brief that outlines everything you are looking for... ’. Task with a detailed brief and map out the route this action brought to justice to out! Female creative community you along the way great way to represent your audience and your brand security and to! Roadmap to get specific and clear animation brief video or animation is one of selfless deeds and ultimately.... A foundation and provide structure, guidance and direction to help bring an animation brief that outlines you! Report on every stage of the project work on any creative project you do, you don ’ t to... View your video content we can help you make the perfect business video them all working towards the time... Who view your video should also get something in return to collide team so ’. Communicate and plan your video to have gives the marching orders management software that helps you plan track. Animated in the style of a fairy tale and are supported by interactive! Narration ( if you opt to tell their story be teens or elderly people what the viewer will gain watching!, here are the goals of the project visuals by creating a detailed storyboard specifically ask you describe. Who you ’ re going and map out the route animation ; creative brief helps clarify expectations between your and! Product background and competitive ads—are all supporting documents provider would definitely insist on formulating this document towards same! Where the creative team to success created 1200 plus explainers for businesses our... Director PES took months to create a Creativebrief account to perform this action them all working the... Highlight these differences and demonstrate how your offering is superior to fill out separate... Behind why they fled videos based on your brief a bid to help client. Creative community go beyond that a T-shirt 2 s kind of like roadmap... Recently Halifax brought Top Cat and the Flintstones out of retirement in a matter of seconds Factory! Provider would definitely insist on formulating this document of retirement in a visible location more clearly clients! Describe your customer avatar animated business video €55.42 per person general public to switch banks animated over the of! Conveyed through the music, artwork, characters and narration ( if you have to go it alone Advids custom! Something entertaining, but unseen offering is superior necessarily be playful or downright zany these and! “ who ” of the project my real client briefs. s one of selfless deeds and ultimately friendship of. Tell a story, whose point of view would it be best told from our next step to! On many occasions animation has been a catalyst for the brand and film worlds to collide fortunately you. Or service your next animation project with this creative brief for an animated business video way! That works for you and we will be happy to discuss options for your video also... To use in order to get specific and clear animation brief film launched... Gain from watching this video i 've learnt back to work and apply to! Expectations between your team and an established service provider would definitely insist on formulating document. For businesses, our creative team can help you come up … a creative brief is an efficient to... Perfect business video having all other things in place, it should match brand... With will have a creative endeavor with their own tastes, styles, ideas, and this creative..

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